Branding & Strategy
Mikiah Dargin​ I’m a social media strategist and manager who combines strong planning with hands on execution.​I build content strategies tied to clear goals, then I create the content, manage community engagement, and track performance so results improve over time. I’m highly organized and consistent, and I’m strong at creating simple workflows and best practices that keep content on brand and teams aligned. I’ve led teams, handled high touch community management, and built clear escalation paths for sensitive issues across social platforms. I communicate directly, move fast, and focus on measurable outcomes.
Capabilities
Social Media, Strategy and management to grow reach, build community, and drive results. I create platform specific plans and campaigns, track performance, and align social with SEO, paid efforts, and lead follow up.
Social Listening and Monitoring
Track user conversations about the brand and what’s trending in real time. Monitor sentiment, recurring questions, and brand mentions, then turn that insight into better content, stronger messaging, and faster responses.
Community Management
Manage comments /DMs with a customer first approach, responding quickly, protecting brand voice, and moving sensitive issues to private messages when needed.
Email Marketing
Build email campaigns and automations like welcome flows, promos, and re engagement, and track opens, clicks, and conversions.
Visibility & Reach
create content that boosts discoverability through search, platform discovery, and AI recommendations using clear messaging, strong captions, smart keywords, and consistent publishing.
Paid Content
Support paid campaigns with conversion focused creative, writing copy, building variations, and refining based on performance to improve efficiency.
Website Management
Update websites using SEO and AI visible, and built to convert by improving structure, headlines, FAQs, and key details.
Organic Content
Plan and produce organic content that feels real and performs, including short form video, reels, stories, photos, carousels, and repeatable content series.
Analytics & Reporting
Track and report performance clearly, focusing on reach, engagement, clicks, saves, follower growth, and audience behavior. I explain what the numbers mean and what I’m changing next.
Event Management & Marketing
Plan and activate events from idea to execution, with clear timelines, staffing coordination, vendor and partner management, and a smooth guest flow from check in to close.
Event Growth and Programming
Lead event strategy that increases attendance and repeat visits through a clear calendar, strong offers, and promotion built to drive RSVPs, ticket sales, and walk ins.
End to End Event Production
Own the full event lifecycle from concept and pricing to run of show, staffing, partner coordination, and onsite execution, ensuring a smooth guest experience and tight operations.
Event Marketing and Conversion
Develop and manage event marketing across short form video, social, email, and in venue promotion. Write copy, produce creative, manage publishing, and convert inquiries through DM and follow up into confirmed attendees.
Performance Reporting and Optimization
Track event and campaign performance using practical metrics such as sales, attendance rate, revenue per event, email growth, and engagement, then apply insights to improve results week over week.
Case Study: Building & Scaling
Case Study: Building and Scaling Social Media at TMV Group
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Business Overview: TMV Group is a boutique Marketing agency. I launched social media as a service line by winning the first social client, HAP Michigan. From there, I built the structure and team operations needed to grow social into a multi client department supporting accounts such as Great Expressions Dental Centers (26 Facebook pages) Faygo Michigan, Chrysler, the North American International Auto Show, and Wayne State University.
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My Role: Social Media Lead. I owned strategy, execution, and team management. I built the workflows, documentation, and standards that allowed social to scale across multiple brands while staying consistent and brand safe.
Challenges and Objectives: TMV Group had no social media clients at the time, so the first objective was to win business and deliver quickly enough to create momentum. As new clients were added, the challenge became scaling without losing quality, speed, or consistency across different brand voices, priorities, and approval processes. The objective was to create a repeatable social operation that could onboard new clients efficiently, deliver consistent content and community management, and provide clear accountability through reporting.
My Contribution: I created an end to end operating system for social, including onboarding and discovery, brand voice alignment, content planning and calendar management, approvals and publishing workflows, community management standards, and performance reporting. I also created a best practices document that set expectations for content quality, platform specific guidelines, and engagement. I built a clear escalation process for complaints and sensitive issues across social platforms, with response standards, documentation steps, and routing guidance to get issues to the right people quickly.
How I Worked: I led a team and set clear roles, deadlines, and review rhythms. I kept execution organized across accounts by using repeatable templates, consistent planning cycles, and quality checks to ensure each client maintained a distinct voice while the work stayed efficient and reliable.
Results: I helped win TMV Group’s first social media client, HAP Michigan, and established social as a sellable service line. Grew the social department from one client to a multi client operation.
Skills Demonstrated: Social strategy and planning, team leadership, content operations, community management, analytics, escalation handling, brand voice and quality control.
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Brand Experience
