Mikiah Dargin | Social Media Strategist
I bridge the gap between high-level strategy and hands-on execution. From building goal-driven content ecosystems to leading high-touch community teams, I focus on creating scalable workflows that protect brand integrity.
Case Studies
Case Study 1:
Automotive Portfolio
(Stellantis & Cadillac)
Case Study 2:
Department Leadership
(TMV Group)
Case Study 3:
Lifestyle & Community
(Brix Wine)
​The Role: Directed brand strategy for national automotive clients.
The Challenge: Aligning creative output with rapidly shifting cultural trends across North America and Mexico.
The Win: Managed multi-platform campaigns and influencer partnerships that drove a 45% increase in audience engagement.
The Role: Built and led the Social Media Department.
The Challenge: Managing a team of 6 to deliver integrated campaigns for diverse clients (Faygo, HAP, Great Expressions).
The Win: Established the storytelling and analytics framework that strengthened customer trust and visibility.​
The Role: Digital Marketing Manager.
The Challenge: Owning the full marketing funnel, social, email, and web for a premium local brand.
The Win: Streamlined the content calendar and brand voice from brief through publishing to ensure 100% on-brand delivery.​
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Operational Excellence: I build simple, repeatable workflows and brand best practices that keep teams aligned.
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Crisis & Community: Proven experience in high-touch community management and building clear escalation paths for sensitive issues.
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Experiential Integration: Leveraging a background in NYC event marketing to create digital campaigns that feel like "live" brand experiences.
Strategic Edge
The Toolkit
Core Marketing & Media Skills
Brand Strategy | Social Media Management | Event Management | Content Planning & Development | Email Marketing |Digital Campaigns | Paid & Organic Growth Strategy | Influencer & Partnership Management | Community Engagement | Storytelling & Copywriting | Event Marketing & Brand Activations | Crisis Communication | Media Planning & Account Management
Leadership & Management
Cross-Functional Team Leadership | Project & Workflow Management | Budget Oversight | Vendor Coordination | Client Relations | Team Mentorship & Development | Creative Direction | Cross-Functional Collaboration
Analytics & Optimization
Performance Tracking & KPI Reporting | Market Trend Analysis | Google Analytics | Reporting & Insights | Campaign Optimization
Platform & Tools
Meta Business Suite | Sprout Social | Hootsuite | Gain| TikTok for Business | LinkedIn Campaign Manager | Canva CapCut | Adobe Creative Suite (basic proficiency) | Microsoft Office Suite | Asana | Monday.com | Social Listening & Trend Monitoring Tools | Chat GPT | Perplexity | Adobe Firefly AI Tools